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Need help making sense of your marketing?

Practical, personalized support to help you understand what your business needs online, build a clearer marketing foundation, and turn your ideas into something you can actually use.

A personalized introduction to the fundamentals you actually need to market your business with more clarity and confidence.

You will learn how to:

  • Clarify your brand and message
  • Identify your audience and priorities
  • Build a simple marketing plan
  • Understand what your website needs
  • Create a basic customer flow
  • Plan useful content
  • Use social media more intentionally
  • Understand basic analytics
  • Get an introduction to Google Ads
  • Know what to focus on next

4 one-hour private sessions ยท Sessions are NOT recorded


NEED HELP BUILDING IT?

Learn itโ€”or let me help you build it.

If you know what you need but don’t have the time, tools, or desire to build it yourself, I also offer project-based implementation.

Starting at $1k per project

Website ยท Landing Page ยท Blog ยท Content Setup ยท Google Analytics ยท Google Ads ยท Meta Ads ยท LinkedIn Ads


Your marketing problem probably isn’t โ€œwe need to post more.โ€

Maybe you have:

  • A business that’s ready to grow but no clear marketing plan.
  • A website that isn’t doing enough for you.
  • Social channels that are active but not necessarily growing.
  • Content everywhere, but no real system behind it.
  • Paid advertising that isn’t producing what you expected.
  • A launch, webinar, or event coming up and a hundred things to coordinate.
  • A great product or service that isn’t being communicated clearly.
  • A team that needs someone who can take the strategy and actually make it happen.

That’s the work I do.


Marketing isn’t about being everywhere. It’s about making the right things work together.

Over the years, I’ve worked across B2B, consumer brands, education, wellness, events, digital businesses, and creator-led companies.

A few examples:

82K+ LinkedIn community members

Helped grow and rebuild the MPB2B LinkedIn community to 60K+ followers, while also managing a 22K+ member private LinkedIn group to strengthen engagement, discussion, and community growth.

127.5% ROAS on a 10-month Google Ads campaign

Developed and optimized a year-round Google Ads strategy for MarketingProfsโ€™ B2B Forum, generating 1.28x ROAS and a 27.5% net return on advertising investment.

35% sales growth

Earlier in my career as a Brand Manager in Mexico, I increased sales 35% through integrated brand, marketing, and market-expansion strategies.

$1.5M annual launch ecosystem

Supported Live Your Message’s $1.5M annual launch partner program, reaching 90,000+ participants and managing partner communications, promotional assets, sales attribution, payments, customer support, and community engagement.

And those are just a few chapters.

Your numbers will be different. The point is to build the marketing that gets you there.

Keep in Touch


SERVICES

What I can do for your business

  1. Strategy

    Marketing plans, positioning, audience strategy, campaign planning, launches, funnels, and figuring out what deserves your time and budget.

  2. Content

    Content strategy, storytelling, social content, blogs, short-form video, repurposing, editorial systems, and content that supports an actual business objective.

  3. Social Media

    Organic strategy, audience growth, engagement, publishing systems, channel management, and turning social content into part of your larger marketing ecosystem.

  4. Paid Media

    Google Ads, LinkedIn Ads, Meta Ads, campaign strategy, audience targeting, creative testing, optimization, and performance tracking.

  5. Launches & Events

    Webinars, conferences, launches, registration campaigns, speaker content, email promotion, paid media, live-event coverage, post-event campaigns, and turning one event into months of content.

  6. Marketing Execution

    Sometimes you don’t need another strategy document.

You need someone to do the damn thing.

That’s where I come in.


Sometimes you need a strategist. Sometimes you need an extra set of hands.

I work in different ways depending on what your business actually needs.

Learn it:
Private marketing sessions and customized resources.

Build it together:
Strategy, planning, campaigns, content systems, and implementation support.

Let me handle it:
Project-based marketing execution, campaigns, websites, content, advertising, and digital marketing.

Marketing doesn’t stop when the doors open.

One of my favorite parts of event marketing is what happens around the event.

For MarketingProfs’ annual B2B Forum, the work isn’t simply:

promote โ†’ sell tickets โ†’ event โ†’ done.

It’s a year-round cycle.

Build awareness.
Grow the audience.
Create content.
Promote speakers.
Run paid campaigns.
Drive registrations.
Cover the event.
Capture the best moments.
Repurpose the content.
Use the energy from the event to start building the next one.

That’s how one event becomes an entire marketing ecosystem.

Your go-to marketer for all things social media, Google Ads, and SEOโ€”driving conversions and brand love one pixel at a time. I turn data into gold, build buzzing online communities, and create marketing plans that slay.

So, who is Denisse?
I’ve spent 20+ years in marketing, working across Mexico, the U.S., and Latin America.

I’ve been a Brand Manager. An agency owner. A social strategist. A digital marketer. A project manager. A content producer. An event marketer. And, occasionally, the person who has to figure out why something isn’t working five minutes before it goes live.

I’ve worked inside large organizations and built my own business.

That combination matters.

I understand strategyโ€”but I’m also very comfortable opening the platform, building the campaign, editing the video, writing the copy, checking the numbers, and getting it out the door.

You don’t need more marketing advice. You need to know what to do next.

Marketing can get unnecessarily complicated.

Twenty platforms.
Fifty tools.
A thousand opinions about what you โ€œshouldโ€ be doing.

I help you cut through that noise and build a marketing system around your business, your audience, your resources, and your goals.

WHAT WE CAN WORK ON

DIGITAL MARKETING FOR BEGINNERS

Finally understand what all the marketing people are talking about.

This isn’t a generic online course where someone gives you 47 slides and tells you to โ€œgo build your brand.โ€

It’s four private sessions designed around your business.

Session 1
Brand + Marketing Plan

Clarify your brand, audience, positioning, marketing priorities, website and social presence.

Session 2
Website + Customer Flow

What your website needs, how your pages should work together, what content matters, and how visitors move toward taking action.

Session 3
Content + Social Media

What to create, where to publish it, how to promote it, and how to create a sustainable content system.

Session 4
Analytics + Advertising

An introduction to Google Analytics and paid advertising, including what to measure and what the numbers can tell you.

No recorded sessions. PDFs and resources included.

You can learn it. Or I can build it.

Not everyone wants to become a digital marketer.

Sometimes you already know what you needโ€”you just don’t have the time, tools, or desire to build it yourself.

I can help with:

Website builds
Landing pages
Social media setup
Content systems
Google Ads
Meta Ads
LinkedIn Ads
Email campaigns
Blogs
Analytics setup
Campaigns & launches

Project-based services starting at $1K

The exact scope and price depend on the project.

Numbers are useful. Context is better.


MarketingProfs / MPB2B
82K+ LinkedIn community members
Helped grow and rebuild the MPB2B LinkedIn presence to 60K+ followers, while managing a 22K+ member private LinkedIn group and driving audience growth through social strategy, content, paid media, speaker promotion, community engagement, and year-round B2B Forum campaigns.

B2B Forum
127.5% ROAS from Google Ads
Developed and optimized a 10-month Google Ads strategy for B2B Forum, generating 1.28x ROAS and a 27.5% net return on advertising investment through ongoing optimization of audiences, creative, messaging, and budget.

Live Your Message
$1.5M annual launch program ยท 90K+ participants
Partner communications, promotional assets, sales attribution, payments, customer support, and Facebook community engagement.

BLN – Miguel Torres Winery
35% sales increase
Integrated brand and marketing strategy, positioning, market expansion, retail relationships, events, and commercial initiatives.

What could your numbers look like?

That’s the interesting part.

Your business may not need 55,000 followers.

It might need 500 qualified leads.

Or 50 more customers.

Or a webinar that actually fills.

Or a website that finally converts.

Or a paid campaign where you can clearly see where your money is going.

The goal isn’t to copy someone else’s numbers. It’s to identify the numbers that matter to your businessโ€”and build toward them.

One campaign is rarely just one campaign.

A webinar can become:

Registration campaign โ†’ emails โ†’ social content โ†’ paid ads โ†’ live event โ†’ replay โ†’ clips โ†’ blog โ†’ follow-up โ†’ evergreen content โ†’ next campaign

That’s how I approach launches and events.

I look at the entire lifecycleโ€”not just the thing happening this week.

I can help with:

  • Campaign strategy
  • Registration pages
  • Email promotion
  • Social promotion
  • Google / Meta / LinkedIn Ads
  • Speaker promotion
  • Content creation
  • Live-event coverage
  • Video repurposing
  • Replay campaigns
  • Follow-up
  • Performance tracking

Marketing & Digital Strategy

Marketing, storytelling, and making things happen.

LinkedIn ยท Instagram ยท Facebook ยท YouTube.

Depending on the business, that can include strategy, content calendars, writing, video clips, publishing, audience engagement, analytics, paid promotion, and repurposing.

SOCIAL GROWTH ISN'T JUST ABOUT FOLLOWERS.

Followers are useful.

But I care about what happens after someone sees the post.

Does it create engagement?
Does it bring someone to the website?
Does it generate a lead?
Does it sell something?
Does it strengthen the brand?
Does it help build an audience you can reach again?

That's the conversation I want to have.

Here you can finally tell the full Denisse story.

But NOT in a โ€œonce upon a timeโ€ฆโ€ way.

20+ years of figuring out how to make marketing work.

I started in marketing long before every business had a social media account and โ€œcontent strategyโ€ was a job title.

I’ve worked in Mexico and the U.S., managed consumer brands, built retail partnerships, worked with international educators and thought leaders, founded my own agency, and spent years helping businesses turn ideas into campaigns.

I’ve worked with teams connected to Tony Robbins, Live Your Message, Sonia Ricotti, MarketingProfs, and other established brands and educators.

I’ve worked on million-dollar launches.

I’ve managed partner relationships and payments.

I’ve built content.

I’ve grown social audiences.

I’ve sold tickets.

I’ve run ads.

I’ve covered live events.

I’ve built websites.

I’ve analyzed performance.

And I’ve learned that a beautiful strategy is worth very little if nobody executes it.

That’s probably my biggest strength:

I can see the big picture without being afraid of the details.

Need a break from marketing? Same. ๐Ÿ˜‚

Antojito Mexicano

Meet Antojito Mexicano, my colorful jewelry shop inspired by Mexico, craftsmanship, memories, and a lifelong love of beautiful things.

Stories are kind of my thing.

BLOG

After more than two decades in marketing, I’ve learned that people don’t connect with perfect messaging.

They connect with something that feels real.

I write about marketing, business, creativity, wellness, life, and the things I’ve learned along the way.

  • Marketing Is Messy. So Is Real Life.

    At 3 a.m., I woke up to water dripping directly on my head. Not somewhere in the room.Not near the bed. On my head. At that exact moment, my 11-year-old dog decided it was the perfect time to throw up. So there I was, half asleep, trying to decide what to handle first. The leak…

  • Read the Book First

    Quick question: book or series first? Because I just found out The House of the Spiritsโ€”my all-time favorite bookโ€”is becoming a TV seriesโ€ฆ and I am emotionally unwell. You know that feeling. When a story lives perfectly in your head. The characters, the tone, the paceโ€ฆ all exactly how it should be. And then someone…

  • When the System Glitches, Humans Create the Story

    I ordered a few things online during Black Friday. A week later, I got an email saying my package was delayed. Fine. Happens. Then the package showed up anyway. The tracking still said โ€œin transit.โ€ The next day, I got another email saying the order couldnโ€™t be deliveredโ€ฆ and I was being refunded. So now…

  • The Robot Breakup โ€“ automation fails, humans save the day

    We love automation in marketing. It saves time, scales processes, and makes everything feelโ€ฆ under control. Until it doesnโ€™t. Recently, two systems that had been working perfectly together for years just stopped communicating. No warning. No explanation. One update and suddenlyโ€ฆ nothing. Data stopped flowing. Reports broke. Tracking disappeared. And just like that, all the…

  • The Extra Sauce Principle

    Anyone who uses Uber Eats knows this moment. You type a polite request into the comment box before checkout: โ€œExtra sauce please.โ€ Then the order arrives. No sauce. Just a dry, lonely burrito staring back at you. For months I asked for extra green salsa from a Mexican restaurant near my house. Nothing. I assumed…

  • The Thrift Store Marketing Strategy

    Behind my house thereโ€™s a thrift store. Since I usually work with the window open, I get front-row seats to the entire show. Retail drama.Spanish conversations flying back and forth.Energy levels that could power a small city. Honestly, some days itโ€™s better than Netflix. One afternoon I overheard a training conversation that turned into an…