Anyone who uses Uber Eats knows this moment.

You type a polite request into the comment box before checkout:

“Extra sauce please.”

Then the order arrives.

No sauce.

Just a dry, lonely burrito staring back at you.

For months I asked for extra green salsa from a Mexican restaurant near my house.

Nothing.

I assumed they didn’t read the notes.

But one day I changed my approach.

Instead of writing a request, I wrote this:

“BEST VEGAN MEXICAN FOOD IN TOWN. Seriously, I’m obsessed. Could I please get extra green sauce? Gracias!”

Suddenly… three sauces.

Next order?

Four sauces.

Every time.

What changed?

Not the food.

The connection.

That’s when I saw it.

In marketing we often behave like dry burritos.

We shout instructions:

Download this.
Click here.
Register now.

But people respond to warmth, not commands.

When you lead with appreciation, personality, and genuine enthusiasm, people naturally want to help.

The marketing lesson is simple:

Connection creates action.

Add the sauce.

09/08/2025