I ordered a few things online during Black Friday.

A week later, I got an email saying my package was delayed. Fine. Happens.

Then the package showed up anyway.

The tracking still said “in transit.”

The next day, I got another email saying the order couldn’t be delivered… and I was being refunded.

So now I had the products… and my money back.

A glitch.

Not planned. Not strategic. Not optimized.

But here’s the interesting part:

The system created the situation.
But the meaning came from me.

It became a story. A moment. Something worth sharing.

And that’s exactly how marketing works.

Algorithms distribute content.
Platforms push it around.
Systems optimize it.

But humans decide what it means.

Humans decide what’s worth remembering.
What’s worth sharing.
What’s worth acting on.

You can have perfect targeting, perfect timing, perfect automation…

But if it doesn’t create a moment that people care about, it disappears.

Marketing isn’t just distribution.

It’s interpretation.

10/10/2025