Category: Brand & Messaging
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The Extra Sauce Principle
Anyone who uses Uber Eats knows this moment. You type a polite request into the comment box before checkout: “Extra sauce please.” Then the order arrives. No sauce. Just a dry, lonely burrito staring back at you. For months I asked for extra green salsa from a Mexican restaurant near my house. Nothing. I assumed
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Standing Out Is a Leadership Skill
The safest strategy in marketing is also the most invisible one. Blend in.Follow the template.Repeat what everyone else is saying. It’s comfortable. Predictable. And completely forgettable. Real impact comes from the opposite approach: showing up differently. Not louder. Not reckless. Just distinct. That lesson was everywhere in my childhood. My second last name is Muñoz